Jul
30
Questions about Facebook
Recently, I have been getting a lot of questions about using Facebook “pages” for business.
What is the difference from personal and business pages?
Is there any real benefit to using Facebook?
How do I get a Facebook page for my business?
I completely understand the confusion. Facebook is relatively new and there is a lot of information online…maybe too much. But I think this is a critical element to any small businesses marketing campaign and needs to be understood and implemented.
Here are a few of the questions, and my answers….
Why use Facebook for business?
- FB has over 500 million users monthly
- The average user has 130 friends
- The average user spends one hour a day on the site
- 30 Million people become “fans” of a company’s facebook page each day
- Over 60% of the world’s top retailers NOW have a facebook page
- Perfect target with over 50% of users age 25 – 50
- Facebook now 2nd most used search engine
I have a personal page…why do I need a business page?
Facebook profiles
For individuals
- ONLY accepted “friends” can see users pages
- You only get one page. (standard tabs: Wall, Photo, Info etc.)
- Limited to 5,000 friends
Business Pages
- Specifically for businesses or organizations
- Visible to everyone
- Pages are the ability to add new tabs and create page like a website
- Many Pages ( Create custom designed pages that look like your website or brand)
- Gets indexed in the Facebook search engine
- (See examples below)
Should a Facebook Page replace my Website?
While a facebook page can be exactly like a website, it cannot and should not replace them. The biggest reason you will need both is that Google, Yahoo, Bing and ASK all DO NOT index facebook websites.
Google searches Websites
Facebook searches Facebook
They don’t cross…for now at least.
Who Manages the site?
Regular participation is key to the success of a Facebook fan/business page, so a small time commitment is imperative, although updating the page is relatively simple and easy to do.
Does SiteDesignZ offer Facebook Page Design?
Yes, actually SitedesignZ is one of only a very few web design companies that actually does offer this service.
What do you get?
- 2 Custom landing pages based on your brand or website.
- Customized Tabs (Services, Portfolio, Events…etc.)
- Integration of 2 Applications of the over 50,000+ available for engagement!
- 1 hour Live Phone consultation to walk you through setup and admin. (Simple)
- Google analytic integration (Track your visitors)
- A head start into the future of Social Marketing
- 3 Day Turn-A-Round
Where can I see Examples?
- SiteDesignZ Small business Facebook page: Facebook.sitedesignz.com
- Corporate examples: http://developers.facebook.com/showcase/
What does it cost?
The normal cost is only $299, however, on our SiteDesignZ Facebook page, I am now offering a $50 discount for anyone who clicks the “Like” button on my page.
You can also learn more about Facebook marketing and a few other services we provide on our SEO AlaCart page of our website.
In a nutshell, if your business is not on Facebook, you are really missing an opportunity to grow your business with social media.